Cold Stone Creamery is one of America’s biggest ice cream chains. Spread across more than 1,400 stores worldwide, specializing in serving premium ice cream customized for every order. The company was co-founded in 1988 by Donald and Susan Sutherland, who sought ice cream that was neither hard-packed nor soft-serve. The logo has been the same for over 3 decades and the brand calls for an update as it lacks fluidity. The new visual identity expresses innovation, wild combinations, and a young colorful personality. Click here for the Detailed Brand Book.