Branding for a conference focusing on the truth about lies. The project comprises of digital media for the virtual structure of the conference and print media to be mailed out to attenders. The branding tries to do justice to the concept and mysteriousness about the topic of the conference with carefully chosen color palette, design elements and nuances. Displayed are the responsive website, social media content, GIFs, kinetic systems, posters, access cards, coasters, pins and many more.